Neuromarketing + Neurodesign
BlackBox provides the next step in product development, marketing research, and communications. Our solutions are based on in-depth understanding of consumer experience obtained by advanced brain-imaging technology.
SCIENCE & TECHNOLOGY
Modern neuroscience proves that a major part of human experience is happening at the unconscious level of the mind. Consumers therefore cannot accurately explain what motivates their behavior and how they really experience products, advertisements and brands. Using advanced biotechnology BlackBox provides direct insight into unconscious levels of the mind crucial for in-depth understanding of consumer behavior.
One of the brain’s primary functions is collecting and processing sensory information from the environment. As the brain interprets this information, it generates experiences. Using advanced brain-imaging technology, it is therefore possible to measure the quality of experience directly, and predict behavior related to products, concepts, ideas, brands, and communications. We provide the following neuroexperience metrics:
Comprehensive understanding of consumer behaviour is essential for the success of companies operating in turbulent economic conditions. Using advanced brain-imaging technology, we provide companies with accurate analysis of their consumers, on the basis of which they can make scientifically informed business decisions and solve key marketing problems.
Based on the measurement of the unconscious brain response we provide the next generation of advanced marketing research and consulting covering brands, products & services, packaging, pricing strategy, marketing communications, web communications and entertainment.
Our design team conceptualizes creative solutions following the latest insights of neuroscience about the workings of the human brain. In addition the measurement of unconscious brain response is conducted throughout the design process, which makes sure that all our creative solutions are neuro-optimised.
We neurodesign visual identities, various publications & promotional materials, websites & other webcontent, audioproducts and 3D visualizations.
The old paradigm of marketing planning and research is the hostage of flawed 20th century assumptions, which held that human mind is a black box that will always remain inaccessible to science. Progress in neuroscience and advanced biotechnological possibilities of the 21st century have changed everything.
Our international team of PhD’s and experts in cognitive psychology, consumer neuroscience, marketing, marketing research, sociology and business anthropology enables you to open and penetrate into the blackbox of the human mind. We think inside the box in order to create innovative outside-the-box solutions.